Actually it's a lot of fun and should be played up more. I saw Canisius had a sign for this specific rivalry and called it the Battle for Main St. The schools could do even more to hype it up. For example, have the UB team take the subway from the South Campus to the game (similar to how the Mets went to one of their subway series at the Yankees). The city could hold a train just for UB and deck it out in colors, etc...The next year when Canisius come to UB, do the same and then take the bus from the South Campus to Alumni Arena.