As someone who has been donating, mostly to football, but to all sports in lower amounts, I do not care what the record is when it comes to donating. I have seen winless seasons and a Top 25 season, the final result has never impacted donating. I am more concerned with graduating students with useful degrees than with winning.
I also have never called for the firing of a coach. In my opinion, that is not the role on a donor, at a place like UB, and should not be anywhere else.