It almost (to me) sounds like a marketing act.How dare you. It's not a "Marketing Act".
Pot, meet kettle.
Quite frankly, the OP asking this question and you saying this aren't that much different from what you two are upset at SU for. You're grasping at straws and it's disgusting. You're upset that SU isn't showing enough concern in your opinion for the scale of the tragedy as it exists beyond SU and that emotion leads you to... dog about SU.