The first thing you see on UB Basketball's official website right now is "Blue Collar U, the University at Buffalo men's basketball alumni program, claimed the 2022 TBT, winning the $1 million prize..." Hardly consistent with BCU dismissed as "some semi-pro team."
If Lillard, Dennis, and Matthews didn't play 10% of minutes and it was a "true" alumni team, would your perspective change? I kind of doubt it.
In the NIL era, passing on honoring a group of our all-time greats and promoting our program brand with a small banner in the name of some bygone ideal of amateurism feels like a mistake. A compromise could be a paid advertisement in the shape of a banner congratulating the team...but to me that just highlights the gray area absurdity of objecting in the first place.