By cutting instructional staff salaries $5000 across the board, and funneling the proceeds to the Athletic department, UB paradoxically enhances its comprehensive reputation. This would initially fund $12.5 million. Successful college football and basketball programs are viewed by many teenagers as equaling personal success. Think what that money could do for the Bulls. A frenzy ensues, with more competitive students trying to get admitted. Does the local economy suffer? No. The 2500 or so professors are out a little, but it’s matched by increased earnings for athletic staff - the heart of academia. Everybody loves a winner. It’s time to join in the pursuit of a permanent win-win proposition.