Fundraising is literally crowdfunding. Every school does it. I'm not sure why people are so hung up on this campaign... simply because it was explicitly called "crowdfunding"?
There's nothing wrong for a program to request donations and crowdfunding from people who genuinely care about the program.
In the end, if you don't want to donate, then don't donate. If you want to donate, then donate. It's not a hard concept.
People always have to complain about something..................