Its definitely gotten better. But I wouldn't say they don't care, its just not ingrained in the student culture yet. Considering the run they are on started 5/6 years ago you should start to see a steady increase.
Also on topic of local students not going to games during break, as a local who went to ub do you really want to go to your "job" on a vacation? Looking back on it it shouldn't matter but at the time it did.
What ub should do on these student break games, is bring in high school students on tours/or something similar
On topic of this thread Go Bulls, bonnies stink