Oh come on "hyper-obsessed" make it sound like a bad thing. Coaches have to be were the recruits are use the tools available to up lift the programs brand. Lets be real the program needs it, good content brings more interest hopeful more fans and excitement. Besides Pete has been doing the exact same thing since he took over. If Burke is taking time to delve into forums and not 100% focused on the program then she is not the coach UB needs and should be let go immediately. As far as Watson graduating lets enjoy the ride until its over🤘