Don’t need to capture the massive NYC audience.
Just need to engage the former True Blue members who now live downstate and have them come to one game a year in NYC and give a little money to the program every year.
That alone would lead to a substantial increase in donations to the program, increase in viewership on streaming services (which is a metric used for conference realignment), increase in engagement between alumni and fans in the NYC area (creating a downstate booster chapter stronghold) which would end up with the teams getting invited to the showcase events at Barclays and MSG that you see Iona, Hofstra, and Monmouth getting invited to from time to time where they get to play major programs.
It’s a snowball. Yes, it will start small. But every year you build on it. That’s how you build a fan base. You can’t jump around with no vision and strategy.