I think our biggest selling point is that we typically win. Out of the last 15 seasons we have only had 2 losing seasons (one of which was barely below .500). In those seasons we have an overall record of 301-181 (.624 win %) and a conference record of 169-91 (.65). We have also made the tournament 4 times in the last 9 years.
For coaches specifically this is good because most coaches view mid major schools as a place to get themselves to a power conference, which has happened to 2 of our last 3 coaches. UB is clearly a school that has the resources to succeed in the MAC and get coaches closer to their ultimate goal.
I remember back in 2019 there was MAC coaches poll ranking all the jobs. They had our #1 selling point as Game Atmosphere. But obviously that has fallen off.